Leveraging the Power of Data

We have been making the case that 5G is all about data. 5G will enable generating an unprecedented amount of data from every connected device, most of which are unstructured (see the exhibition below). The global economy (not just the technology sector) might follow the narrative of "generating data, transmitting data, storing data, and analyzing data" when the 5G era finally arrives. Splunk is one of the pioneers in leveraging unstructured data by indexing and analyzing them in real-time on its platform. What's more, it allows developers/partners to build solutions on the platform for a variety of specific business problems, such as IT operation, Security, IoT, and Business Intelligence, etc. Both the platform and those applications on it help drive Splunk's top-line growth and hopefully future success.

  • "...from improving corporate performance to optimizing government responsiveness, to fighting crime, to medical research, to firefighting also rollout of Porshe's new electric car, we believe every problem is a data problem and our customers think so too. For example, one of the best new stories I heard about at conf9 was that Domino's Pizza has revealed its secret sauce, Splunk to more teams across their company. Over the past couple of years, Domino's has driven a prevalent culture shift. They simply do not make any business decisions unless they can split over data. The global pizza delivery leader uses Splunk to help them, managed IT operations, protect their customers and their brand from security threats as well as improve their marketing, communications, and their trademark speedy and high-quality customer experience all with data. Ultimately, with Splunk, Dominoes can ask questions and act on data in real-time to keep their business driving..." --- Doug Merritt, CEO of Splunk. 

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Structured data vs. unstructured data

The company reported better than expected earnings for the third quarter of FY 2020 on November 21, 2019. We highly recommend our readers to look through new product initiatives and M&As the management laid out in the press release. It's also worth highlighting the strong growth (exhibition below) that the company has managed to deliver, despite some unfavorable headwinds (slower adds of users and international growth, change of pricing model, etc.)

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Splunk: Durable Top-line growth

DATA PLATFORM
DIGITAL TRANSFORMATION
5G

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