First of all, AWS's dominance in the cloud business is only growing as 5G keeps rolling out. Google cannot stand sitting still and they finally decide to beat AWS and Azure by 2023. According to the Information, Google Cloud CEO Thoman Kurian has set the deadline to outrank Amazon and Microsoft in the cloud. The decision was made in late 2018 after an intense month-long debate among Alphabet’s senior leaders over the future of the cloud business. The group has decided on a “five-year, $20 billion budget for capital expenditures” to finance new data centers to help Google Cloud expand.

AWS also hit back open-source critics. On December 16th, Andi Gutmans, VP of AWS, wrote a blog post calling a New York Times article, that criticizes AWS’s practice of “strip-mining” open-source technology companies, “skewed and misleading”.

The New York Times article, published on December 15th, stated that AWS, “by lifting other people’s innovations, trying to poach their engineers and profiting off what they made, Amazon is choking off the growth of would-be competitors and forcing them to reorient how they do business.”

• ElasticSearch vs. Open Distro for ElasticSearch, ElasticSearch sued AWS in September 2019

• MongoDB vs. Amazon DocumentDB, MongoDB tried to protect itself by submitting Server Side Public License but withdrew the effort shortly after

• Cloudflare vs. AWS CloudFront, formed Bandwidth Alliance to challenge AWS

It's worth mentioning that Amazon just had its best holiday season ever. On December 26th, Amazon said its 2019 holiday season was record-breaking, with “billions of items ordered”, “tens of millions of Amazon devices purchased”,” 5 million new customers started Prime free trial”, and Prime One day delivery quadrupled. Amazon stock went up 4.5% on the day. Amazon has historically been secretive about its business metric disclosure, below we list what Amazon said about it holiday seasons since 2014.

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